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Profit & Loss Statement
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Rules
Revenue
| Date | Amount | Description | Product |
|---|
Product mapping
| Priority | Keyword | Product | 30-day | |
|---|
Expenses
| Date | Amount | Description | Category | Subcategory |
|---|
Category mapping
| Keyword ↕ | Category ↕ | Subcategory ↕ | 30-day ↕ | |
|---|
Showing % · click any cell to toggle to count
| Cohort | Enrolled | Workshop | Other | Paid | Paid % | Paid
workshop | Paid
other | Active | Retention | Upsell | Upsell
paid | Day 1
of paid | Day 3
of paid | Day 7
of paid | Day 14 | Day 30 | Day 60 | Day 90 | Completed |
|---|
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Visits
CTA clicks
Purchases
New vs churned · last 30d
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New MRR (MTD) · vs goal
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MRR movement
신규 · 이탈 · 순증 · 최근 12개월
신규는 0선 위, 이탈은 0선 아래. 검은 선이 순증.
MRR by product
월말 기준 · 최근 12개월
MRR 상위 6개 상품 + 나머지는 Other로 묶음.
Survival by product
가입 후 개월
N개월을 채울 기회가 있었던 구독 중 실제로 살아남은 비율.
